Rev-Up

“See Krakaren or one of her downline consultants and learn how you can Rev-Up your life today!”^[1]

Rev-Up is a running gag in Borant Corporation's 18-Level World Dungeon created as a political satire of the Apothecary and the Plenty.

Description

The Bloom and Borant Corporation lost a ton of money in communication stocks when the Plenty released the tunnel system, and retaliated by spreading rumors that (a) the Apothecary is the true creator of the tunnel system, and (b) using the tunnel system will indoctrinate you into the collective mind.^[2] The Rev-Up company and storyline deliberately twists the translation of "Apothecary" into "Krakaren," and claims that Krakaren is both brainwashing and drugging the masses.^[2][3]

Rev-Up is introduced on the Second Floor as an MLM-type pyramid scheme run by the "Krakaren cooperative," which devote their energy to "creating and selling harmful products, attempting to debate scientific experts, and proselytizing to the weak-minded, all in an attempt to… Well, nobody knows what the hell their end goal is."^[4]

The highly toxic Rev-Up Toilet-Grade Moonshine (and the discontinued Rev-Up Immunity Smoothies) are exclusively produced on the Second Floor by Unvaccinated Clurichaun Rev-Up Consultants, who are overseen by Laminak Rev-Up Consultant Elites, who genuinely believe that their work for Rev-Up will allow them to move to the Third Floor.^[5] A Krakaren Clone (Second Floor) sits at the top of the pyramid.^[3] A dungeon administrator named Damien is at least partly involved in creating or maintaining this story.^[5]

Propaganda

Rev-Up Pamphlets

Rev-Up distributes unenchanted trifold pamphlets to mobs on the Second Floor. The colorful cover shows three female clurichauns holding jugs of moonshine and laughing, and reads, "Rev-Up. Make Money. Be Your Own Boss. Move to the next floor down." Other catchphrases include, "You're the Boss Now," "Your own hours," and "Safe!"^[1]

The inside of the pamphlet is a wall of gibberish text about the benefits of becoming a "Rev-Up Moonshine Consultant." On the right, there's a picture of a pyramid beneath the title "It's not a pyramid!" The bottom advertises, “See Krakaren or one of her downline consultants and learn how you can Rev-Up your life today!”^[1]

The back page is crossed out, with "Discontinued" written over it. The original text was, “Coming soon! Rev-Up Smoothies! Portable! Delicious! Invigorating!”^[6]

References